The scene from the floor of Brooklyn Blogfest 5 at the Brooklyn Lyceum
Poet Lemon Andersen toasting stoops and the Borough of Kings in all of its urban glory
Spike Lee makes the pitch for Absolut Brooklyn, sponsor of Blogfest 5
(Absolut V with Red Apple and Ginger flavo-flav)
Wrap up of the Blogfest symposium, with workshops and refreshments to follow
At first, it was hard to tell if Brooklyn Blogfest 5 had, as one wag texted me, already jumped the shark. After all, with Absolut Vodka as a major league sponsor, and filmmaking legend Spike Lee shilling for his new flavor Absolut Brooklyn (ginger and red apple), clearly, Brooklyn blogging had arrived. But, in truth, as a product placement, the brand and its high profile spokesman at first appeared to simultaneously overwhelm and boost the "Brooklyn Blogger" brand. Ironically, the presence of Marty Markowitz, minus his ubiquitous light saber, and presenting yet another proclamation on behalf of the "Republic of Brooklyn" (be careful, Marty, sounds like sedition), which was greeted with a few muted hoots, catcalls and boos, brought a tinge of reality and a reminder of what makes the blogging thing so unique. A few years ago, doubtless Marty didn't know or care about blogging. Now the blogosphere has become something to contend with. (A thought - can there be more than one proclamation from the "Republic of Brooklyn" per day? Like Leo Bloom says in The Producers, "Max, you can only sell 100% of anything.")
Lemon Andersen's Ode to Brooklyn was a down and dirty toast to the borough, as he named names and places and things that make it such a great place, both for newcomers and for natives of the town of Brooklyn born. It is always great to see Spike Lee before an audience. Although his main focus was the vodka, he was generous in answering audience questions.
Andrea Bernstein is a wonderful interviewer. The value of the panel, it seemed to this listener, less so. I guess I am not that interested in the ready availability of
creme fraiche. Likewise, the ramblings about gentrification, Brooklyn real estate and bloggers-as-bohemians unconcerned about money seemed to clash with the overarching semiotic-reality of this year's blogfest: Blogging is a big tent that welcomes all comers, and that is finally achieving a modicum of respect from the likes of the powerful in the worlds of politics, leisure, entertainment and the arts. As Brooklyn's established, brick-and-mortar cultural institutions well understand in this time of recession, money changes everything.
Nevertheless, Louise Crawford, her family and her production team are all to be congratulated for once again bringing together this disparate group of bloggers, wannabees, fans and spectators and also for continuing to raise the profile of blogging as a serious medium worthy of respect. Her comments on the responsibility of bloggers to take what they write seriously added a refreshing bit of
brio to the proceedings. But even more importantly, by welcoming all comers, corporate and political, Brooklyn Blogfest 5, intentionally or not, took a risk, and in doing so, has moved the Brooklyn blogosphere out of its comfort zone and into new territory, compelling it to reflect on who and what it is, where it's going, and what is its real meaning and purpose in a complex and changing borough.
--Brooklyn Beat