A Cheerios commercial featuring an interracial couple sparked such a vicious racism-fuelled backlash on YouTube that the comments section on the video had to be shut down.
The ad, featuring cute interactions between parents and their daughter was posted on May 28, has been viewed more than 260,000 times and received more than 3,000 likes.
But soon after its posting, the comments section was flooded with racist references to Nazis and "racial genocide", according to Adweek.
According to the NY Post, an online commenter observed on Reddit "So, about 50 years we'll see our first commercial with same sex parents... Progress!"
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