Wednesday, July 21, 2010

More Brooklyn Daze: Let the Zappolla Special Shine a Light on Me

When I was a kid in Windsor Terrace, there was a candy store on 10th avenue between Prospect Avenue and 17th Street. It was a little place, with racks for comic books and newspapers, plus a wooden rack featuring boxes of candy-by-the-piece for a penny or a nickel: Bazooka bubble gum; Mary Janes; Licorice in various shapes; tiny wax soda bottles with sugary liquid; coconut-, and peanut-, and chocolate-flavored goodies and the like.

The shop was relatively small, but big enough to include a small soda fountain/luncheonette counter with stools, and a juke box. One of the wonders of the place was the “Zappolla Special.” This was a summer treat, and one of the most refreshing beverages imaginable. I never asked but I assume its origins are from the customer who requested it for the first time: 
Zappolla Special
In a large soda fountain glass add–
• 2 generous scoops of lemon ice (preferably the quality Italian kind lost in the shrouds
of memory that has actual lemon seeds in it);
• Add seltzer (from a soda fountain or siphon-seltzer bottle, must not be club soda
from a 2 liter plastic bottle)
• Stir vigorously for 10 seconds with a long-handled fountain spoon.

That’s it ! But on a hot summer day in the 1960s and I guess early 70s, it was unimaginably thirst-quenching, like the lemonade at the British club that Peter O’Toole as Lawrence of Arabia and his Arabian aide-de-camp down in seconds (over the objections of the other British officers) after returning from their desert travels following the victory at the Battle of Aqaba, where the Arab revolt, aided by the British, drove the Turks out of the Jordanian port city.

As it happens, we stopped by the delicious NYC ICY on Church Avenue last night and I had a combo pear and lemon sorbet which was delicious and I also tasted the mango basil which was out of sight, and how can you not love Uncle Louie G’s gel-ring flavor, among many others. But, the Zappolla Special, still, in its way, reigns supreme, since, as always, the depths of time boil the experience down to its essential pleasures so that everything else falls away ---flavor, aroma, texture, temperature--- and you are only left with the memory of the pleasure of your enjoyment...

And, as a kid, how could you not find infinite amusement in a place that featured a sign reading:  "Y.C.H.J.C.Y.A.Q.F.T.J.B. – 25 cents.” ?  Stepping in out of the heat, pointing to the sign, the unwitting customer would be asked to proffer his or her quarter first, at which point they were informed that “Your Curiosity Has Just Cost You A Quarter For The Juke Box.”

At that point, you would have no choice other than to sit down on one of the revolving stools, toss another quarter on the counter, and enjoy your Zappolla Special, while listening to Norman Greenbaum’s “Spirit in the Sky” or the Beach Boys’ “Do You Wanna Dance” on your quarter. 

Ahhh, speak memory..

Current Reading

  • Midnight Rising: John Brown and the Raid that Sparked the Civil War- Tony Horwitz
  • A Sultan in Palermo - Tariq Ali
  • Hitch-22: A Memoir - Christopher Hitchens
  • Negropedia- Patrice Evans
  • Dead Funny: Humor in Nazi Germany - Rudolph Herzog
  • Exile on Main Street - Robert Greenfield
  • Among the Truthers - A Journey Among America's Growing Conspiracist Underworld - Jonathan Kay
  • Paradise Lost - John Milton
  • What Is Your Dangerous Idea? Thinking the Unthinkable - John Brockman
  • Notes from the Edge Times - Daniel Pinchbeck
  • Fringe-ology: How I Can't Explain Away the Unexplainable- Steve Volk
  • Un Juif pour l'exemple (translated as A Jew Must Die )- Jacques Cheesex
  • The God Delusion - Richard Dawkins
  • Pale King - David Foster Wallce
  • David Bowie: Starman bio - Paul Trynka
  • Tobacco Stained Mountain Goat - Andrez Bergen
  • The Future of Nostalgia -Svetlana Boym
  • Living in the End Times - Slavoj ZIzek
  • FIrst as Tragedy Next as Farce - Slavoj Zizek
  • How to Survive a Robot Uprising - Daniel Wilson
  • Where is My Jet Pack? -Daniel Wilson
  • Day of the Oprichniks - Vladimir Sorokin
  • Ice Trilogy - Vladimir Sorokin
  • First Civilizations
  • Oscar Wilde -Andre Maurois
  • The Beats - Harvey Pekar, et al
  • SDS - Harvey Pekar, et al
  • The Unfinished Animal - Theodore Roszak
  • Friends of Eddy Coyle
  • Brooklands -Emily Barton
  • Abraham Lincoln - Vampire Hunter - Seth Grahme-Smith - Entertaining and historical
  • Dictionary of the Khazars - Pavic
  • Sloth-Gilbert Hernandez
  • War and Peace- Leo Tolstoy
  • Charles Addams: An Evilution
  • Life in Ancient Greece
  • Time - Eva Hoffmann
  • Violence - S. Zizek
  • Luba - a graphic novel by Gilbert Hernandez
  • Life in Ancient Egypt
  • Great Apes - Will Self - riveting and disturbing
  • Lost Honor of Katherina Blum - Heinrich Boll - could not put it down
  • Yellow Back Radio Brokedown - Ishmael Reed (author deserving of new wide readership)
  • Living in Ancient Mesopotomia
  • Landscape in Concrete - Jakov Lind - surreal
  • 'There Once Lived A Woman Who Tried To Kill Her Neighbor's Baby'-Ludmilla Petrushevskaya - creepy stories - translation feels literarily "thin"
  • Mythologies - William Butler Yeats (re-read again & again)
  • How German Is It ? - Walter Abish
  • The Book of Genesis - illustrated by R. Crumb - visionary
  • "Flags" - an illustrated encyclopedia - wish I could remember all of these. Flag culture
  • Sirens of Titan - Kurt Vonnegut
  • Ubik - Philip K. Dick
  • Nobody's Fool - Richard Russo
  • Hitler's Empire - Mark Mazower
  • Nazi Culture - various authors
  • Master Plan: Himmler 's Scholars and the Holocaust - Heather Pringle
  • Eichmann in Jerusalem - Hannah Arendt
  • Living in Ancient Rome
  • Traveling with Herodotus -R. Kapuszynsky
  • Oblivion - David Foster Wallace - Some of his greatest work
  • Infinite Jest - David Foster Wallace - still wrestling with this great book
  • Netherland - Joseph O'Neill - staggeringly great read
  • Renegade - The Obama Campaign - Richard Wolffe
  • Mount Analogue - Rene Daumal
  • John Brown
  • Anathem - Neal Stephenson - love Stephenson but tough slogging first few chapters
  • 7 Deadly Sins
  • ALEX COX - Alex Cox
  • FIASCO by Thomas Ricks
  • I, Fellini - Charlotte Chandler & Federico Fellini
  • Best of 20th century alternative history fiction
  • Judah P. Benjamin - Eli Evans - Confederacy's Secretary of State & source of the W.C. Field's exclamation
  • Moscow 2042 - Vladimir Voinovich - Pre-1989 curiosity & entertaining sci fi read; love his portrayal of Solzhenitsyn-like character
  • Gomorrah - Roberto Saviano - Mafia without the It-Am sugar coating. Brutal & disturbing
  • The Sack of Rome - Celebrity+Media+Money=Silvio Berlusconi - Alexander Stille
  • Reporting - David Remnick - terrific journalism
  • Fassbinder
  • Indignation - Philip Roth
  • Rome
  • Let's Go Italy! 2008
  • Italian Phrases for Dummies
  • How to Pack
  • Violence - Slavoj Zizek
  • Dali: Painting & Film
  • The Gang That Couldn't Shoot Straight - Jimmy Breslin
  • The Good Rat - Jimmy Breslin
  • Spook Country - William Gibson
  • A Blue Hand - The Beats in India - Deborah Baker
  • The Metaphysical Club - Louis Menard
  • Coast of Utopia - Tom Stoppard
  • Physics of the Impossible - Dr. Michio Kaku
  • Managing the Unexpected - Weick & Sutcliffe
  • Wait Til The Midnight Hour - Writings on Black Power
  • Yellow Back Radio Brokedown - Ishmael Reed
  • Burning Down the Masters' House - Jayson Blair
  • Howl - Allen Ginsberg
  • Cat's Cradle - Kurt Vonnegut
  • The Palace Thief - Ethan Canin
  • John Adams - David McCullough
  • The Wooden Sea - Jonathan Carroll
  • American Gangster - Mark Jacobson
  • Return of the King - J.R.R. Tolkien
  • Gawker Guide to Becoming King of All Media
  • Jews and Power - Ruth Wisse
  • Youth Without Youth - Mircea Eliade
  • A Team of Rivals - Doris Goodwin
  • Ghost Hunters -William James and the Search for Scientific Proof of Life After Death - Deborah Blum
  • Dream -Re-Imagining Progressive Politics in an Age of Fantasy - Stephen Duncombe
  • Love & Theft - Eric Lott
  • Exit Ghost - Philip Roth
  • Studio A - The Bob Dylan Reader

Current Listening

  • Alexi Murdoch Wait
  • Wilco Summer Teeth
  • Wilco The Album
  • Carmina Burana - Ray Manzarek (& Michael Riesmann)
  • Polyrock - Polyrock
  • 96 Tears - Garland Jeffries
  • Ghost of a Chance Garland Jeffries
  • Yellow Magic Orchestra
  • Mustang Sally Buddy Guy
  • John Lee Hooker
  • Black and White Years
  • Together Through Life - B. Dylan
  • 100 Days 100 Nites - Sharon Jones & The Dap Kings
  • DYLAN: 3 disc Greatest...
  • Glassworks - Philip Glass
  • Wild Palms - Soundtrack -Ryuichi Sakamoto
  • Dinah Washington - Best of..
  • Commander Cody& His Lost Planet Airmen Live at Armadillo